Retail Execution Software for CPG & Merchandising Teams
Manage your supervisors, field reps, and merchandising teams from one platform. Real-time visibility into store visits, shelf execution, stock availability, and in-store compliance, fully geolocated and built for fast-moving CPG operations.
Trusted by CPG brands, merchandising agencies, and retail execution teams across 22 countries.
4,000+ directors, supervisors, merchandisers, and field reps trust CityTroops
From Fortune 500 consumer goods companies to independent merchandising agencies, CityTroops helps retail execution teams close the gap between strategy and in-store execution. A retail execution software platform built around your operation.
Your brand team, field ops, and clients. All on the same page.
Give your merchandising teams a powerful mobile app, your supervisors a full operations hub, and your CPG clients their own dashboard. The retail execution software built around what actually happens in the field.
- Up to 15-day trial
- Customization available
*Customization available with a one-time setup fee
Real-time field coverage and store visit tracking
See exactly where your team is and what's getting done, in real time
Know the in-store execution status across your entire retail footprint, big-box retail, convenience stores, and independent retail, at any moment. Track your reps’ exact locations, monitor supervisor routes, verify in-store display placement, and log competitive pricing. Complete operational visibility, powered by retail audit software built for field teams.
*Real-time GPS tracking may have limitations in the EMEA region
Optimized store visit routes, replenishment runs, and more
Schedule routes and assign store-level tasks to your field team
Plan recurring or one-off routes to any store or client, routine visits, asset checks, stock-out alerts, or in-store activations. Assign tasks in the field, resolve issues fast, and make every visit count. CityTroops retail execution software keeps your entire field operation moving.
Mobile retail merchandising software for field reps and merchandising teams
Field reports in seconds. No more paper.
Replace paper forms and spreadsheets with retail merchandising software built for field execution. Receive and respond to store visit reports, out-of-stock alerts, store audit reports, and asset checks, the moment they’re submitted from the store. Choose from 100+ pre-built templates across retail execution, retail audit software, and field reporting software formats, or build a fully custom form from scratch.
In-store displays, merchandising materials, and field asset tracking
Track in-store displays, cold chain equipment, and field assets. Reduce losses.
Monitor your in-store assets across big-box retail, convenience stores, and independent retail, using QR codes, barcodes, or NFC chips. Track display placement, verify cold chain compliance, and reduce losses from unmanaged field inventory. CityTroops retail audit software keeps every asset tracked and accounted for.
Retail execution software dashboard with full analytics and performance metrics
Execution performance at every store, every client. Measure, improve, grow.
Every store visit report, shelf execution update, price audit, replenishment log, and display compliance audit flows into your CityTroops dashboard, instantly processed and segmented the way you need it. Access and export field reporting software data daily, weekly, or monthly across your entire operation in one click.
From the CityTroops Blog
Stay tuned, more content coming soon.
On the CityTroops blog you’ll find content to help you improve your retail execution, manage merchandisers, and get more out of every store visit.
The most complete retail execution software for merchandising teams
Built for merchandisers, field reps, and retail teams, and for the zone directors and operations managers who need real-time oversight at the point of sale. From retail merchandising software to field reporting software, every tool your operation needs is here.
Geolocated field reports with photos, signatures, and timestamp verification
Every report is automatically stamped with GPS coordinates, date, and exact submission time. No internet connection required.
Feature list:
- Store or client check-in via GPS location, QR/barcode scan, or NFC chip
- 100+ pre-built retail execution and retail audit templates, or build fully custom forms
- Geofenced report submission to confirm field rep presence at the store
- Quick-action buttons for in-store activations, emergencies, and incident reports
- Photo capture with camera-only restriction or gallery upload
- Image annotation and sketch tools
- Digital signature capture
- Conditional fields, calculated scoring, and complex logic
- Asset scanning for field equipment, cold chain units, in-store displays, and merchandising materials
- Shelf execution and on-shelf availability tracking
- Offline mode for low-coverage areas
- White-label customization for CPG brands
Custom report logic with scoring and complex calculations
If our 100+ template library doesn’t cover your needs, we’ll build it from scratch, with conditional logic, calculated scoring, and whatever complexity your operation requires.
Role-based dashboard access for regions, teams, and clients
Dedicated dashboards for regions, zone managers, supervisors, or CPG clients. Filter by region, store type, or campaign and surface only what matters.
QR codes, barcodes, and NFC chips for staff, stores, and assets
Check-ins, asset tracking, in-store display audits, and store-level access points, all tied to a GPS coordinate and fully mapped.
Real results from CPG brands and merchandising teams across 22 countries
From Fortune 500 consumer goods companies to independent merchandising agencies, CityTroops has helped teams cut operational costs and improve field execution efficiency by over 91%. Whether you need retail execution, trade marketing software, or full field reporting software capabilities, CityTroops is built for any organization running retail execution and merchandising operations in the field.
APYMSA Mexico: First-class auto parts retail and 91%+ execution efficiency
0 k+
reports submitted
$ 0 k+
in savings and optimization
See how APYMSA Mexico transformed the daily operations of their commercial advisors and field technicians, making them a benchmark for field technology adoption in the retail sector.
Industry: Retail Execution
Industry: CPG, Retail Execution and Merchandising Operations
100+ retail execution report templates, ready to deploy in your operation
CityTroops retail execution software gives you full visibility across every merchandising activity in the field. From store visits and stock-outs to store execution standards and shelf execution tracking, 100+ pre-built report categories, ready to use or fully customizable.
Store Coverage Visit
Structured visit report for any client or point of sale
Share of Shelf
Track shelf share and shelf facings by product or brand
Out-of-Stock
Log stock breaks and replenishment needs by store
In-Store Activation
Track promotional events and in-store campaign execution
Product Replenishment
Record product restocking actions at the point of sale
Pre-Sale Order
Capture purchase orders and pre-sale requests in the field
Product Delivery
Confirm product delivery and quantities at each store
In-Store Compliance Audit
Verify display placement, shelf execution, and more
Asset Inspection
Inspect cold chain equipment, electronics, and more
Merchandiser Supervision
Check-in and performance verification for field staff
Collections Report
Log payment collection and receipt delivery in the field
+100 additional report types
Full catalog with 150+ categories
Ready to take your retail execution software to the next level?
Talk to a CityTroops expert and see how the platform fits your CPG operation. Most teams are up and running in under 5 days.
Preguntas y respuestas (FAQ)
Questions about CityTroops? Find your answers here or get in touch.
If you don’t find what you’re looking for, book a demo or reach out directly.
Yes. We offer a hands-on trial of up to 15 days with your own team and operation. Includes pre-configured retail execution templates and store audit formats. Custom reports available with a one-time setup fee.
Yes. If our 100+ retail audit and execution template library doesn’t cover it, we’ll build it, as simple or complex as your operation requires. One-time configuration fee applies.
Most retail execution software users are fully set up within 2 to 5 business days. A dedicated onboarding specialist guides you through the whole process.
Self-configure from as few as 1 user. If you’d like our team to handle setup, the minimum is 10 users and a one-time configuration fee applies.
