Traditional Trade Management
Supervise your field team’s execution across mom-and-pop stores, independent grocers and independent minimarkets, with full visibility over territory coverage, POP material, field activities, and brand presence at every point of sale. CityTroops Trade Marketing‘s traditional trade management software validates field visits, controls daily operations, and centralizes real-time field execution data from a single platform.
Traditional Trade Management Across
Every Store Format
Mom-and-pop stores
Independent grocers
Neighborhood stores
Kiosks
Independent pharmacies
Independent minimarkets
Trusted by businesses in 22+ countries
to run their traditional trade field operations.
Ready to see your traditional trade execution in real time?
Start a value-driven pilot of up to 15 days – no user limits, no report limits. You choose how many field reps, supervisors, or trade marketing staff to include, from 1 to 500 or more.
Set up tasks and report categories from day one. Need something custom? We’ll build it for you.
- A trial built around your operation - no user limits
- 100+ report catalog
- Customization available*
*Customization available with a configuration fee.
Have questions? Browse our FAQ
Book a call with our team and start managing your traditional trade with CityTroops
In-store execution in general trade
General trade execution starts with validating what actually happens during each visit, brand presence, POP material implementation, competitor activity, and operational compliance. CityTroops records every visit with GPS, photo evidence, and custom forms to ensure full traceability of field operations management from the first check-in.
- GPS-verified check-in and check-out
- Custom forms by store type or campaign
- Competitor and brand visibility tracking
- Incident reporting from the field
- Photo evidence of in-store execution
POP material control in traditional trade
Controlling POP material across these types of stores means tracking posters, displays, coolers, refrigerators, and branded materials installed throughout independent retailers and neighborhood stores. This ensures your trade investment stays visible and correctly implemented at every point of sale.
- POP material installed per store
- Display and branding status control
- Field implementation validation
- Missing or damaged material identification
- Photo evidence of installed materials
Pre-sales and order taking in general trade
In general trade, the merchandiser records orders, trade agreements, and pre-sales activities directly from the app during each visit, across mom-and-pop stores, kiosks, and independent minimarkets. Centralizing orders and field activities improves control and traceability of every store visit.
- Order registration directly from the app
- Trade agreement follow-up
- Field activity log per store visit
- Visit tracking linked to pre-sales execution
Territory coverage in traditional trade
Territory coverage in traditional trade is critical to ensure brand presence across high-density zones with mom-and-pop stores, independent pharmacies, and independent minimarkets. CityTroops allows supervisors to plan sales routes, assign tasks to merchandisers and field reps, and define which stores to visit, before the operation begins.”
- Sales route planning and optimization
- Full POS visualization by zone or territory
- Task assignment by rep or team
- Visit frequency control per store
- Identification of unserved zones and stores
General trade real-time map
General trade operations involve hundreds or thousands of points of sale spread throughout territories. The map shows exactly where each merchandiser is and how the operation is progressing, as it happens.
- Merchandisers active in the field
- Assigned POS locations visible on the map
- Geolocated reports registered in real time
- Visit status by zone as operations run
- Consolidated live view of the full operation
Traditional trade management dashboard
The dashboard centralizes all operational and retail execution data from your traditional trade channel, making it easy to supervise, analyze, and make decisions based on real field data throughout independent retailers and local points of sale.
- Full operation view by zone and territory
- Filters by merchandiser, store, campaign, and date
- Coverage and compliance indicators in real time
- POP material status tracking by zone
- Report and photo evidence export
Traditional trade
Control what happens across thousands of independent stores
Full visibility of your field team in action, verified execution at every neighborhood store, and actionable data for the trade manager.
Supervise sales routes, validate field visits, and control your merchandisers’ retail execution across mom-and-pop stores, independent grocers, and kiosks, all from a single platform. Get real-time visibility into territory coverage, POP material, and field activities at every point of sale.
Gain visibility into your traditional trade execution with CityTroops
FAQs
Questions about CityTroops? Find your answers here or reach out.
Can’t find what you’re looking for? Book a demo or get in touch with our team
You can use a traditional trade management software like CityTroops, which validates visits via GPS, records check-in and check-out, captures photo evidence, and centralizes all retail execution data in real time from a single platform.
Yes. There are applications designed for field team supervision in general trade that allow you to control sales routes, validate in-store execution, track POP material, and monitor territory coverage from the field.
Coverage improves through sales route planning, visit frequency control, and real-time field execution monitoring. This helps identify unserved areas and optimize sales routes across your territory.
During a visit you can record brand presence, POP material, competitor activity, pricing, brand visibility, incidents, orders, and photo evidence associated with each point of sale.
Traditional trade focuses on territory coverage and managing thousands of independent stores, mom-and-pop shops, kiosks, and local retailers. Modern trade works with structured chains, planograms, and execution KPIs across supermarkets and organized retail.
