Mystery Shopping App
The CityTroops Trade Marketing mystery shopper app lets you evaluate staff performance, product display, in-store execution, and the in-store customer experience at every location. Every visit is captured from the evaluator’s phone, configurable checklists, photos, and field notes, with all data centralized in one platform
Trusted by companies in 22+ countries
for their mystery shopping programs.
Ready to see your mystery shopping operation in real time?
Start a value-driven pilot of up to 15 days – no user limits, no report limits. You choose how many field reps, supervisors, or trade marketing staff to include, from 1 to 500 or more.
Set up tasks and report categories from day one. Need something custom? We’ll build it for you.
- A trial built around your operation - no user limits
- 100+ report catalog
- Customization available*
*Customization available with a configuration fee.
Have questions? Browse our FAQ
Book a call with our team for your mystery shopping program with CityTroops
Store evaluations from the mystery shopping app
During each visit, evaluators complete configurable checklists, attach photos, and log field observations directly from their phone. Every store evaluation is structured, traceable, and documented from the first check-in.
- Store name and channel type capture
- Photo capture during the visit
- Evaluator notes and field observations
- Evidence linked to each report
- Evaluations from mobile devices
In-store customer experience measurement with mystery shopping
Mystery shopping lets you measure how customer service is actually delivered at each location. Evaluators assess product display, promotional materials, staff knowledge, service quality, and responsiveness, along with the condition of the merchandising area. Every criterion is documented with structured observations and photo evidence captured on-site.
- Product display evaluation
- Promotions and POP materials validation
- Staff service quality and responsiveness
- Product knowledge assessment
- Cleanliness and store condition review
- Photo evidence for every visit
Centralized mystery shopping reports
When an evaluator completes a visit, the report appears automatically in the platform’s chronological feed. From there, managers can review reports, check photos, and access the full history of visits completed during the operation.
- Chronological report feed
- Access to completed visit records
- Access field photos and evaluator notes
- Search by date, zone, or evaluator
- Centralized report history
Configurable checklists for your mystery shopper program
Every mystery shopping program measures different things. A retail chain doesn’t evaluate the same criteria as a service franchise or a pharma distributor. CityTroops doesn’t impose a fixed structure, teams configure forms, questions, scoring criteria, and sections based on what they actually need to measure at each store type or industry.
- Fully configurable evaluation forms
- Custom questions per operation or client
- Client-specific scoring criteria
- Dynamic sections by industry or channel
- Flexible structure for any evaluation program
Real-time mystery shopping operation monitoring
The platform gives decision-makers a live view of the entire operation, global metrics, active evaluators, locations covered, and a map of every store visit completed. Everything needed to track program progress and field coverage at a glance.
- Total visits completed
- Active evaluators in the field
- Locations covered by the program
- Map of evaluated stores
- Field activity overview
- Centralized operation view
Bring all your store visits, evaluations, and field reports into one platform. CityTroops gives your team real-time visibility into in-store customer experience, brand standards compliance, and operational execution across every location.
Run your mystery shopping program with CityTroops
FAQs
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A mystery shopping app lets evaluators conduct structured store assessments from their phone. It’s used to measure in-store customer experience, service quality, brand standards compliance, and operational execution through configurable checklists, photo evidence, and centralized reporting.
Mystery shopping software can evaluate product display, promotions, staff responsiveness, cleanliness, product knowledge, in-store marketing materials, and any other criteria tied to the customer experience at a location.
Every evaluation is recorded in the app with GPS location, photos, store details, and timestamped evidence. This gives managers a complete audit trail for every visit and confirms the evaluator was on-site.
Centralized reporting gives teams instant access to field data, a searchable history of evaluations, and the ability to compare results across locations, zones, or time periods, all from a single platform.
Yes. The platform displays live operation metrics and a map of evaluated locations so managers can track field coverage and program progress without waiting for end-of-day reports.
